Ruter on track
Aboveit has been involved in developing a new system for Ruter that improves the availability, consistency, and reliability of route data, and handles changes more quickly.
All in motion
The Short Film Festival is a renowned film festival in Norway that focuses on short films from both Norway and abroad. The festival not only features short film competitions but also older short films, international documentaries, and innovative film and video experiments. It also organizes film-related seminars and serves as an important platform for young Norwegian filmmakers and independent films.
Project:
Visual identity for the 47th Short Film Festival in Grimstad
Client:
The Short Film Festival in Grimstad
Our deliverables:
Assignment
Diversity, creativity
The goal of the Short Film Festival's identity is to create an engaging and unique visual appeal that reflects the festival's values. As an important meeting place for filmmakers and the film community in Norway, the festival fosters daily conversations and knowledge transfer.
The historical significance as a counter-culture to the established Norwegian film industry can be incorporated into the design concept, while also appealing to modern filmmakers. The design should exude energy, innovation, and a professional, trustworthy atmosphere.
“The animations strengthen the festival's identity and convey a modern and innovative character. The animated typography becomes a powerful way to communicate the festival's unique identity and attract attention from film enthusiasts.”
Peter Amundsen
Process
A process in motion
During the development of the Short Film Festival's visual identity, a thorough exploration of various animation styles and typographic solutions was carried out.
The goal was to create a unique style that appealed to film enthusiasts and distinguished the festival from other events. Through an iterative approach, the design was continuously tested and refined to achieve an impressive visual identity.
The concept involved using animated typography and moving stills and film projected onto 3D shapes to visually convey the essence of the various films. The result was a dynamic and engaging visual presentation that effectively captured attention and communicated the festival's purpose and values.
Solution
New perspectives
Creating the visual identity for the Short Film Festival was an exciting task that required capturing the essence of film and conveying it through design. The profile needed to attract an audience while also reflecting the festival's content and professional integrity. The concept for the new profile focuses on placing movement at the center of all visual communication.
Through the use of animation techniques and interactive elements, the design comes alive on various platforms. The animated typography provides a distinct visual style that appeals to film enthusiasts and sets the Short Film Festival apart from other events. The animation adds dynamism and energy, while the typography becomes vibrant and engaging.
The animations strengthen the festival's identity and convey a modern and innovative character. The animated typography and logo become a powerful way to communicate the festival's unique identity and attract attention from film enthusiasts.
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